"We know that iceBike* is a must attend show for your business, so much so we are prepared to put our money where our mouth is," said Madison MD Dom Langan.
From December through to February IBDs can build up a cash rebate on all purchases from Madison. The cash rebate can only be spent at iceBike*, 26-28th February 2008.
IBDs which register to attend during or before December get 3 percent cash rebate on all December purchases, 2 percent rebate on all January purchases and 1 percent on all February purchases up to the start of iceBike*.
The rebates decrease for those who pre-register in January or February.