Now on its 13th issue, IMB is celebrating its second birthday this week.
The first issue was published on August 21st 2009 and was seen by just over 15,000 readers according to the mag.
The mag told BikeBiz that it has recently hit the 10,000 Facebook fans landmark and has 11,449 subscribers and 25,000 average readership for the last three issues.
Published every two months, the mountain bike-centric online magazine features product tests as well as stories from the sector from across the world.
Rou Chater from Next Element Publishing said: “IMB has been a phenomenal launch for us, by far one of the most popular and successful titles we have published over the last six years.
“The strong following among riders ensures it’s steady growth and we are very happy with how the last two years have gone.”
You can find the latest issue here.
All back issues are kept online and can be downloaded for free to iPads, iPhones and laptops to read offline.