IMG to bring Season to retail

US BMX brand signed up by distributor
Publish date:

US BMX brand Season has linked up with IMG Distribution in a partnership that will see its products land at retail early in October in the UK.

The distribution firm has bought out the brand, and it will now start the design process from scratch. However, some initial product was seen during September at Eurobike.

IMG Distribution’s David Lombard, who is managing the brand, told BikeBiz: “We thought it was time to add a new brand to our basket. Right now we have Odyssey, Fly Bikes and several other great brands and Season fits right in with those.

“Also, starting from scratch gives us more opportunities to fit in markets and areas that our other house-brand, Proper, doesn’t cover.”

Lombard revealed that going forward the brand will be working on a line of soft goods, including items such as backpacks for 2010. Additionally the current catalogue, viewable at, has room to expand.

All product design is now handled in the UK using Solidworks, however IMG is working with US designer Seb Surroca to develop technical street-suited components.

Testing is handled in the UK too, with the recent sponsorship of UK rider Tom Davis. “We have picked up a rider in Leicester. He’s a beast and so having him testing the parts is good. If parts survive him, that means they’re good to go on manufacturing,” said Lombard. “From the Eurobike feedback, I think we managed to reach our goal to have a fresh BMX parts brand that sits right in the current trend and demand.”

IMG: 01243 268075

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019