The magazine which is packed with useful articles from expert contributors and is well worth getting a hold of if you werent sent it at the start of the week quotes a survey from the International Marketing Supervision Networks which surveyed 700 e-commerce sites frokm around the world.
Most of these sites fail to win the trust of net newbies. So, if you want to improve your etail offering learn from these omissions.
90 percent do not have a customer charter or equivalent statement of rights
78 percent do not have a forum for complaints
62 percent do not give information on refunds
50 percent do not give information on payment security
25 percent do not have a real world contact address
Browse says the conclusion is obvious The people least likely to buy suffer lack of confidence in the online process, but form the greater part of the potential global market. Dont reinforce their prejudices make shopping inviting and exceed their expectations at every screen.