The New York Times reports that Nike's latest TV campaign kicks off today and features seven athletes switching sports.
The "What if?" commercials - in lengths of 15, 60 and 90 seconds - show tennis champ Serena Williams playing beach volleyball; hairy tennis ace Andre Agassi playing baseball for the Boston Red Sox and Lance Armstrong boxing.
Nike wondered "what if when Lance Armstrong was 3 years old his mother handed him a pair of boxing gloves instead of a bicycle?"
The six week TV campaign - to appear post-8pm on networks such as ESPN, Fox, MTV, UPN and VH1 - also appears on nike.com.