In the ring...with 'Big Tex' Lance

The latest TV ads for Nike - to be broadcast in the US only - feature A-list, Nike-sponsored athletes switching sports. Lance Armstrong is shown as a boxer. The moral of the ads is that a great athlete has a will a win and would dominate any sport they chose to compete in. Hmm, Nike's ad agency hasn't seen BBC Superstars, then...
Publish date:

The New York Times reports that Nike's latest TV campaign kicks off today and features seven athletes switching sports.

The "What if?" commercials - in lengths of 15, 60 and 90 seconds - show tennis champ Serena Williams playing beach volleyball; hairy tennis ace Andre Agassi playing baseball for the Boston Red Sox and Lance Armstrong boxing.

Nike wondered "what if when Lance Armstrong was 3 years old his mother handed him a pair of boxing gloves instead of a bicycle?"

The six week TV campaign - to appear post-8pm on networks such as ESPN, Fox, MTV, UPN and VH1 - also appears on

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