IN THE SADDLE: Adam Tranter

Fusion Media's Adam Tranter gets in the saddle...
Publish date:

What services does Fusion Media offer?
It offers effective media services within cycling, specifically in PR, events, web design, photography and journalism.

Who are some of your current clients?
We’re working with Sabbath Bicycles and Sleep Athlete on developing their PR strategies. I’m also providing event support for HotChillee, helped market the Nocturne Series, and became editor of

What bikes do you own?
I’ve got a new Specialized Tarmac Expert, a Specialized S-Works E5 as a training bike, a Giant single speed MTB and a Specialized Langster fixed to mess around on.

Where are your favourite places to ride?
I live in West London, so I like getting out into the Chilterns. My fave pub is in Beaconsfield, so near there.

In your opinion, what’s the biggest rush achievable on a bike?
Coming around the lead rider in a sprint finish and raising your hands in the air. I’ve only done it once, but have been milking it ever since.

Describe your average day at work...
I’m at my desk from 9am to 6pm, but when running your own company you’re stuck to your BlackBerry. I travel a lot with articles and events. Recently, my office was in a team car from Land’s End to John O’Groats for four days.

Have you always worked in the cycle trade?
Yes, I learned so much working at Mike Vaughan Cycles, an IBD in Warwickshire. I started writing for Cycling Weekly as freelance before moving to London in January 2009.

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