IN THE SADDLE: Jeremy Crook

This month Jeremy Crook, MD of Chocolate Distribution, gets in the saddle...
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What bikes do you own?
At the moment I own a Pinarello Paris road bike and a BMC hardtail mountain bike.

Tell us about your business background:
I’ve been involved in the trade for years, but have run my own firm for four. I also have an equity stake in a lock manufacturer, which has been a great learning base for Chocolate. And I’ve had the pleasure to work with leading brands like Crank Bros, Lizard Skins, BMC, Yeti, Pearl Izumi, Pronghorn, Pinhead and NiteRider.

Where’s your favourite place to ride?

My favourite place to ride is the Chilterns, but the best mountain biking centre would have to be Glentress.

What spurred you on to start your own venture?
As someone who has raced and worked in the cycling market I feel passionately about everything to do with two wheels. Branching out on my own and setting up Chocolate has been a life-long dream. The cycling market is a great place to work and the challenge for me is to make sure Chocolate becomes synonymous with great brands, products and services.

What ambitions do you have for the business?
In 2010 Chocolate Distribution is focusing on delivering value and market share for industry leading brands – Rolf Prima wheels and Nema International. Our priority will always be to ensure we are meeting and ideally exceeding our customers expectations.

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