In the saddle: Red Cloud's Mark Almond - BikeBiz

In the saddle: Red Cloud's Mark Almond

PR extraordinaire gives BikeBiz a guided tour of his bikes, business and expansion
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What bikes do you own and where is your favourite place to ride?
How long have you got? I’ve a garage full, much to the annoyance of my fiancée, I’m afraid. A collection of Yeti mountain bikes, a Charge Duster Titanium and two Trek road bikes. Then there’s my 1.5 training bike and a Madone 5.5 for more serious rides. I love taking the Yeti ASR5 to Afan, or Glentress or, if time is more limited, nearer to home at Chicksands Bike Park for a quick blast.

Tell us a bit about Red Cloud and its services:
Red Cloud was born in 2007 and is a marketing, PR and events company that specialises in the national and international cycle industry, from retailers to manufacturers.
We offer everything you need to get your business noticed, from tailored marketing and PR strategies, to one-off projects and copy writing services. We are also Business Link accredited small business advisors and are experienced in working with companies of all sizes from sole traders to multinationals. We tailor costs and all activities to your individual budget and requirement – there’s no such thing as one size fits all in this day and age.

Who’s on your client list?
Current clients include Fisher Outdoor Leisure, The Steve Peat Syndicate, HardnutZ, Whackjob Clothing, Bike-Eye, British Mountain Bike Series, Bontrager TwentyFour12, Orange Monkey-Cannondale and many others including a number of cycle retailers, local authorities and race teams.

What are your plans for the business going forwards?
To continue its development and to ensure Red Cloud always offers outstanding value for money for all our clients. I’m also looking at some new services, but if I told you about them, I’d have to pull out a super injunction on you. What I can say is that events will become a much bigger part of Red Cloud’s service provision and I’m also looking to further develop our rider and team management profile.

If you could give one tip to retailers on marketing a business well, what would it be?
Know how your brand should sound in all communications and make sure everything you do reinforces this message. Know your market and your audience. Once you know what you’re saying, how you’re saying it and who you’re saying it to, it’s all downhill from there.

How can firms get in touch with Red Cloud?
You can email me directly at mark@redcloudmc.com, follow me on Twitter @Yeticharge, or visit our Facebook page. You can also do it the good old-fashioned way, by phone. You can catch me Monday to Saturday on 07739 302698.

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