He wants to create a 'webring' of IBDs. A full explanation of what these are and how they can benefit those who choose to join them is given on the bulletin board. Get across there by hitting the small, underlined 'BikeBiz BBS' text at the bottom of the page, or click on Have Your Say.
A bulletin board, for those new to the web, is like email except everybody on this site can read the message. Bulletin boards can often degenerate into a slanging match but, touch wood, so far the BikeBiz one has been packed with some good ideas and intelligent feedback.