INDUSTRY OPINIONS: The most significant industry changers? - BikeBiz

INDUSTRY OPINIONS: The most significant industry changers?

Jonathon Harker and Mark Sutton ask the cycle trade for their thoughts on what the most significant developments in the industry have been over the last five years...
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“Cycle To Work has made the single most significant contribution to the cycle industry. It has led to cycles becoming a far more accepted means of transport, which is now a more viable and faster means of commuting around cities than ever before.

“The combination of cycling becoming more appealing in terms of convenience, cost-savings and health, coupled with incentivising the occupation, has almost certainly enabled manufacturers to invest in advancements in the quality of bikes and components over the past five years.

“C2W has aided consumers to pay more for products, which are better than they have ever been. In return, consumers and their employers are being rewarded in value for money and reduced CO2 footprint.”
ANDY BUDD, SALES DIRECTOR, ZYRO

“The growth of the internet has had a huge effect. It’s fair to say that the UK public has adopted shopping online quicker than lots of other countries. For me, the rise of ‘net sales have created some very big online shops. That’s put pressure on smaller IDBs, but we have seen some of those expand their business with a creative approach. They offer great service, can talk to customers about individual needs and have been successfully organising group rides and holidays.”
DAN JONES, MARKETING MANAGER, WINDWAVE

“The sea-change of opinion towards cycling in central and local Government, which after the fantastic support of the trade and industry (through the Bike Hub Levy Scheme), has been instrumental in generating the £140m three-year budget for Cycling England and probably influencing Transport for London in investing £111m in cycling infrastructure in 2010.

“The introduction of congestion charging in London and the C2W scheme have been key influencers which illustrate the swathe of goodwill towards cycle use. This, on top of the high profile success of the GB cycling team at the Beijing Olympics, having hosted the start of the Tour de France a couple of years ago, and perhaps that the leader of the opposition, current Minister for Transport, and the Mayor of London are all cyclists and proud of it, helps. There has never been a better time for cycling; both the sport and the urban/commuting sector.

“Folding bikes have been a major beneficiary of this growing acceptance and promotion, so much so that in a generally level market, the folding bike share has grown out of all proportion.”
MARK BICKERTON, UK AGENT FOR DAHON AND VICE-PRESIDENT BA GB

“Anti-dumping duty on China and Vietnam had a significant impact on product sourcing throughout Europe. Those that benefited were manufacturers in Europe, Bangladesh, Cambodia, Sri Lanka, Indonesia and mid-to-high end product from Taiwan. “Industry and Government-led pro-cycling policies have made a difference too, alongside DfT, BAGB, Bike Hub, Sustrans, CTC, and TfL, in providing a quality and safe cycling infrastructure for commuting and leisure.

“Also, no UK major factory exists as a volume producer and only specialist component makers survive. Chinese economic growth has had an impact on commodity consumption, with supplies and pricing being carried into components.”
DAVID MOAKES, RALEIGH PRODUCT MARKETING DIRECTOR

"Undoubtedly the positive media interest that cycling has enjoyed has done much to raise the profile of our industry. The terrific sporting success achieved by British Cycling's athletes is obviously remarkable, however the Bike Hub scheme, which was initiated by the BA, has also been the catalyst in seed-funding many projects now taken up and funded largely by Government which, in turn, established its advisory body Cycling England as a direct result of Bike Hub.

"All contributors to the Bike Hub scheme, whether retailers, of whom many are also ACT members, or industry suppliers, have felt the beneficial effect that this has had upon trade. Many companies within the industry have hardly noticed the economic recession as a result of the upsurge in cycling generally that, in part, is a result of increased Government investment on cycling as a sport and in cycling transport initiatives such as Cycling Towns and Cities and the provision of Bike It officers in schools."
PHILIP TAYLOR, BICYCLE ASSOCIATION PRESIDENT

"I think the introduction of the C2W scheme has had the biggest impact. It's encouraged a lot of people who already cycle to buy more expensive, better bikes than they might have bought and it’s also encouraged a lot of people thinking about buying a bike to buy one."
NICK FISH, CTC COMMERCIAL DIRECTOR

“Along with the recently published Cycling Demonstration Towns’ results and the Government’s Active Travel strategy, the results from the DfTs Sustainable Travel Towns have just been released. They show what a difference can be made to the way everyday journeys are taken when given info about walking and cycling routes and public transport. Over five years, cycling increased by between 26 and 30 per cent across three towns, and there was a drop in car use.

“The Sustainable Travel Town results show how spending existing budgets more wisely can make a huge difference. Two out of every five local journeys (that’s journeys less than five miles) are made on foot, by bike and by public transport, but we’re calling for this to be doubled to four out of five journeys by 2020.”
ALLAN WILLIAMS, SUSTRANS’ POLICY ADVISOR

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