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Influx of 'low quality cheap lights' sees Tumble and Fall revise range - BikeBiz

Influx of 'low quality cheap lights' sees Tumble and Fall revise range

Nrg4's own brand grows into pumps while lights RRPs revised down
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Nrg4's own Tumble and Fall range is expanding with mini pumps and a modified new light range.

According to the distributor, the light market has had a dramatic 18 months, changing drastically with the "influx of low quality cheap lights come into the market place mainly through eBay".

That factor, coupled with dealer feedback, has seen the firm revamp the range for 2014/2015 with lights featuring the quality expected from Tumble and Fall, but with a much sharper and lower RRP, the brand said.

The revised range includes a 2,000 Lumen Light Kit now at £89.99 RRP, a 1,600 Lumen Light Kit now at £79.99 RRP. The range features fresh packaging while the kits still include a Battery in padded neoprene case, charger, helmet mount and silicon rings. The lights are in stock and available to order now.

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The Tumble and Fall line-up is to expand into new product categories, the first of which is ready to go with three mini pumps. The range is made up of one pump type coming in three different sizes; Small, Medium and Large. The powerful pump measures just 120mm in length, weighs 54g and achieves 100+Psi. It can be fitted to a bike with the pump mount or it fits comfortably in a back pocket or saddle bag and comes with new Dual Dial Valve technology providing presta and schrader uses. The small pump hits the £16.99 price point, the large at £22.99.

Nrg4 operations director Craig Middleton said: “The Tumble & Fall brand is a very important part of our company expansion plans moving forward. The brand has built a fantastic reputation in the lights arena for many years and for that to continue we had to adapt to the change in the market. We believe that the new lights range pretty much offers unparalleled value in the market place right now. Phase one of the brand's expansion sees us launch our exciting new mini pumps which have exciting features and performance again at a very sharp price point.”

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nrg4.co.uk

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