Intense BMX and Monster Energy have formed a partnership that sees team riders Danny Caluag, David Herman, and Arielle Martin all benefit from the brand's energy product.
Pete Dylewski, director of marketing for VSI Products, parent company for Intense BMX, views the partnership as a perfect fit. He said: “Monster Energy is the ideal partner for Intense BMX, as we are both leaders in our respective industries, as well as leaders in support and racing achievements. Working with Monster Energy strengthens both brands’ commitment to BMX racing. Monster Energy understands racing and the importance of giving back to the fans, so we see it as a perfect fit for Intense BMX and our vision of the sport.”
Christopher Stumbles of Monster Energy added: “Monster is stoked to be partnering with Intense BMX and looking forward to an exciting season of racing.”
The Intense BMX / Monster Energy Pro team riders will all sport a new custom THE Products Carbon Fiber Monster Energy Edition Helmet, as well as have Monster Energy Drinks and Monster Hitman Energy Shooters on hand at select events.