Interbike chooses Las Vegas thru 2013 - BikeBiz

Interbike chooses Las Vegas thru 2013

What happens in Vegas, stays in Vegas. And that includes Interbike

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Interbike management today announced the US trade show will remain in Las Vegas, and that they are currently finalizing an agreement with the Sands Expo and Convention Center to host the US industry's show for a minimum of three more years, beginning with the 2010 show.

"The decision to keep the Interbike show in Vegas comes after years of research and communication with our retailer attendees, exhibiting manufacturers and important industry partners," said Lance Camisasca, Interbike's industry consultant.

"The data and communication we have collected, along with industry recommendations from organizations like the National Bicycle Dealers Association and Bikes Belong, confirm our decision to keep the show in Las Vegas."

Keeping Las Vegas as the host city for the Interbike trade show came into question two years ago in preparation to renew the show's contract with the Sands Convention Center, which expires with the 2009 show. Among other things, members of the industry were interested in seeing the show support a more cycling-friendly city, while maintaining the best return on investment for exhibitors and retail buyers.

In identifying possible locations for the show, Interbike selected key market criteria it considered mandatory for a host venue, including contiguous exhibit space of at least 700,000 gross square-feet and ample meeting room space; a large and diverse selection of hotels, restaurants and entertainment options conveniently located to the events; and an OutDoor Demo site with great weather, extensive cross country/downhill trails and a closed road loop.

Interbike researched cities such as Anaheim, Denver and Salt Lake City.

As part of its annual post-show retailer survey, Interbike found that 45 percent of IBDs preferred Las Vegas. 36 percent voted for Denver, and 19 percent for Anaheim.

"While no one city is a completely perfect fit for the show, we are confident that Las Vegas continues to be the city of choice for the majority of our members," said Fred Clements, executive director of the National Bicycle Dealers Association.

"After numerous communications with our members and board and reviewing the annual survey results, the proof is in the numbers. In addition to what shop owners and managers say to us and what they put in a survey, retailers' loudest vote has been with their feet by attending the show."

As a final step, armed with the numbers and data from the retailer survey, attendance history, host city research and manufacturer responses to panel discussions at the annual BLC, Interbike met with NBDA and Bikes Belong board members and presented the recommendation to keep Interbike in Las Vegas.

"Interbike did a great job of sharing their survey results and other research," said Tim Blumenthal, executive director of Bikes Belong.

"After so many years in Las Vegas, the simple idea of a new host city is appealing, but the data shows that retailers and suppliers still prefer this city for a variety of good reasons. Thus, we support the decision to stay for the next few years."

Camisasca said:

"I will sleep well at night knowing that no stone was left unturned in our efforts to make the best decision for our industry's manufacturers, suppliers and retail buyers.

"All of the data and research shows that by and large, retailers like Las Vegas and will continue to attend Interbike in this market. Exhibitors want strong attendance, the lowest cost of doing business and a dynamite location for the OutDoor Demo. Las Vegas delivers exceptionally well in all of these critical areas, but we will continue to evaluate potential host cities as they develop."

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