iPad-generation far less active than Nintendo-playing parents - BikeBiz

iPad-generation far less active than Nintendo-playing parents

Sustrans releases new survey for Bike Week.
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Children spend less time playing outdoors and more time using technology than their parents did as youngsters, according to Sustrans survey.

On average children spend 1 hour and 20 minutes playing sport and playing outside after school, whilst their parents reported spending 2 hours and 15 minutes doing similar activities.

Over a third of children do not play outside after school at all.

Despite growing up with Ataris, Amigas and Gameboys, parents reported spending a significantly shorter amount of time using technology when they were young. Today’s children spend nearly two hours each evening using games consoles, personal computers and tablets or /smartphones. Their parents, who would have used consoles to play Super Mario, Pac Man and Space Invaders, spent just under 40 minutes playing games consoles and using personal computers.

The YouGov survey of over 950 parents asked participants about the exercise and technology habits of their oldest child between 5-11 and the time they spent on similar activities at that age.

Jason Torrance, policy director at Sustrans, explained that the survey demonstrates the need to ensure children get more exercise in their daily routines. He said:

“The physical inactivity epidemic in the UK threatens the health of a generation of children. Whilst the UK Government has announced several strategies in England to increase the physical activity of the nation, there is a chronic lack of investment that will produce little action.

“Exercise is a vital component of keeping healthy and as this survey reveals children today are simply not as active as previous generations. The journey to school is a great way to build in more exercise into children’s daily lives and the popularity of events like Bike Week demonstrates how much children enjoy getting active. We want to see the UK Government make this a priority by investing in safe cycling and walking environments that children and adults can use.

He added: “The UK Government has a poverty of ambition for the future of our children that sees large scale investments being made on our road network, rather than on improving local walking and cycling. The UK Government’s first Cycling and Walking Investment Strategy, due for publication in the Summer, is a golden opportunity to secure the future health of our children with UK Government priority and investment."

The survey also revealed that children today are far less likely to travel to school under their own steam, compared to their parents: 68 percent of adults said they walked to school as children, with 49 percent reporting their child walks. Over a third of parents said that their child is driven to school most days.

Journeys by bike have remained static with 2 percent of parents having cycled to school when they were young, compared to 3 percent of children today getting to school by bike.

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