I-ride is showcasing its range of De Rosa, Argon 18 and Orro bikes at this year's Goodwood Festival of Speed.
The distributor told BikeBiz that the first days at the event have seen the stand buzzing with excitement, with car enthusiasts clearly passionate about cycling and the engineering that both industries share.
Rob Jarman, i-ride marketing manager, told us: "We're expecting a real upsurge in visits to retailers across the UK as our main focus is sending people to their local store, we've generated a real buzz for the 3 brands on display and we're excited to be part of such a great event. If you're planning on visiting the show, make sure you come and see the incredible Jim Clark, Lotus inspired Signature Paint Orro!"
The event runs from until Sunday and there a few Orro exclusives on display too, we're told.
For those that can't make it down to Goodwood there's always the i-ride velodrome tour for which you can register your attendance at www.i-ride.co.uk/VTT