Islabikes opens US HQ in Portland, Oregon

The childrens' bike brand created by Isla Rowntree is opening a US hub, and it's in the most bike-centric city in America.
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Islabikes is launching in the US on April 15th and has chosen to locate in Portland, Oregon, America's most bicycle-friendly city. The company famously sells its childrens' bikes direct to consumers and does not retail via bike shops. The US operation is to be run by long-time Islabike's employee Tim Goodall, who is relocating to Portland.

The Islabike brand is extremely popular in the UK with "cycling parents", who often despair at the heavy, over-engineered bicycles offered by many other bicycle brands. British Cycling's Go Ride cycling clubs tend to be very 'Islabike-heavy', with the company specialising in no-frills childrens' bicycles with scaled-down components and lightweight frames.

Islabikes now has a European website and an American one.

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