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Ison announces price reductions - BikeBiz
A host of products across the range have seen price reductions

Ison Distribution will implement price reductions in the MRP Drivetrain and Suspension ranges.

Lines such as the Ribbon fork - which won Pinkbike’s Suspension Product of the Year just before Christmas – have been reduced by £50 from £899.99 to a new retail price of £849.99, this includes the brand new Coil version too. All key chain guides such as the G4, SXg and AMg, as well as the Better Boost Adapters and Ramp Control Cartridges for Rock Shox, Fox and X-Fusion forks have also seen a reduction in price too.

MRP brand manager Pat Campbell-Jenner said: “We’re really excited to announce reductions to the key product lines in the MRP range to add further value to outstanding, award winning, high performing products.”

Dealers looking to place orders can log into the B2B website and take immediate advantage of the lower pricing.

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