Ison rolls Renthal into retail - BikeBiz

Ison rolls Renthal into retail

'Fatbar' stock arrives at Cambridge-based distributor
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Stock of Ison’s latest brand addition, Renthal, is beginning to arrive with the Cambridge distributor.

Chainrings have already landed with the firm’s ‘FatBar’ handlebar, constructed from high-strength 7050 T6 aluminium alloy, already be in stock.

One product Ison’s marketing manager Matt Andrews is eagerly anticipating is the previously unseen stem. He said of the current prototype: "It’s a patent pending two-piece, which allows more un-needed material to be machined out, cutting weight without sacrificing strength.”

The yet-to-be-named model has a 31.8 clamp, 50mm reach and a ten-degree rise. It’s best-suited to downhill, freeride and all-mountain use, but will work for pretty much everything else.

What’s more, it has a ridiculous weight of only 135 grams. The model should be available at retail in about two months with an expected retail price of £65.00 to £80.00."

All of Renthal’s manufacturing takes place in Manchester and the brand is currently offering product for the 4X, MTB, downhill and BMX markets.

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