PxPixel
It could pay to become a Google Certified Shop - BikeBiz

It could pay to become a Google Certified Shop

The Google Certified Shops programme even use a bike shop as a promotional example!
Author:
Publish date:
1-googleshops.png

I bought an iPad case online. It didn't arrive. I pinged an email to the site's customer services team. A replacement case would be put in the post, I was promised. It didn't arrive. I lodged a complaint with Google because the shop I bought from was registered as a Google Certified Shop. I'd not previously paid too much attention to this certification badge but now I was ready to give it a whirl.

A week later and consider me impressed. I received personalised service from Rebecca in the Google Certified Shop team, based in Ireland (I even got a hand-written card in the post); the iPad case turned up; and the retailer was all sweetness and light. This exemplary service means that the next time I'm choosing between online retailers I'll likely plump for the one with the Google Certified Shop logo next to it.

And if it works for retailers of iPad cases it could work for bike shops. Rather sweetly the promotional info on the Google Certified Shop programme features a fictional IBD, "Maria's Bike Shop".

The scheme has been available in the US since 2012 and was rolled out to the UK in 2013. It's a free service, for both retailers and customers but, of course, there's got to be a payback somewhere along the line and that would appear to be the amount of data that gets supplied to Google. Remember, "If you're not paying for something, you're not the customer; you're the product." This will be of concern to many businesses but, then again, users of Gmail, Chrome and Google Search itself are already supplying the US tech giant with oodles of personal info, info that gets fed back into Google's algorithms, and ultimately helps Google print money.

Consumers can benefit from receiving protection of up to £1000 for purchases.

Google promises that use of the badge will "increase confidence for new shoppers" and "improve sales on your site."

Retailers who sign up for the service need to integrate a bunch of code into their site. Google then evaluates the site for up to 30 days before the badge is granted. Is this for your shop? Only you can tell but in a world where Google is so dominant, and where consumers are so fickle, perhaps the privacy concerns will be trumped by the trust engendered by the Google Certified Shops badge?

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018