It pays to register

For a tenner a pop you can register any daft phrase as a potential future URL (ie website address) and get visitors redirected to your main site. Heres a funny little trick pulled by Brant Richards...
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Perusing the mags on offer at WH Smiths our hero spots a sticker-set on the latest issue of MBR, the IPC magazine he used to edit.

One of the stickers lists the URL Its a spoof site. Or is it?

Our hero decides to find out. Nope, its not registered, so he wops out his credit card and pays to register it.

Now, any MBR reader pointing his/her browser at just for a look, it might be real gets redirected to the Brant Richards singlespeed site,

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