The Evening Standard's website today majored on cycling because of the London tube strike. It also stressed that would-be cyclists (and "biking boffins") should get themselves to Cycle 2002, which starts tomorrow with a trade and press preview day.
And because it's a London show, media organisations are falling over themselves to be pro-cycling. There will be a whole host of media mentions of the show in the next few days, including national terrestial TV progs, oodles of radio coverage and acres of newsprint.
The show itself is still taking shape but all is progressing "smoother than expected," said Elliot Gard, exhibition sales exec at Business Design Centre, the company that owns the show.
"There have been no major hiccups."
Media coverage on the show is extensive. This includes:
A feature on BBC Radion London, Thursday morning.
Reuters TV will be filming with Brian Buckle of Trek and Keith Palmer of Powabyke. These filmed interviews will be syndicated to a number of mainstream and niche TV channels.
BBC Radio sports will have Ed Howey at the show on Thursday.
BBC2's Working Lunch business programme is doing a live segment from the show, including a pre-filmed feature on Ecolatch (as featured first on this site).
BBC TV London news will be doing a piece on Thursday night's programme.
The Anna Boulter show on Friday, 2-4pm, will be broadcast live from the show. This show has a 400 000 audience and will feature an interview with Brit roadie hero, David Millar, who's on the Procycling stand on Thursday and Friday.
Fri 2-4 LBC, Anna Boulter Show, 400 000 audience, broadcastting live, including Millar
There are 40 mainstream journos accredited for the show so far, including reporters from the Times, the Telegraph, the Independent, the Guardian, the Express and the Economist.
Oh, and there are bound to be a few cycle journos, too!