ATB Sales has signed a distribution deal with Italian-based component manufacturer FSA (Full Speed Ahead), with product set to be available to its 250-plus network of IBDs from September.
Windwave will remain an FSA UK distributor, working alongside ATB.
ATB already has ties with the brand, specifically with FSA parts specced on Marin and Whyte bikes. The deal will see ATB distribute FSA, Vision and Gravity products.
ATB owner Derek Farrant drove the project. He said: “We are very proud to have struck this deal with FSA and are naturally delighted to be working with their excellent brand.
“Their products have always been of the highest quality and this new association is a great fit for ATB’s portfolio.”
FSA’s marketing director Gloria Radaelli said: “We are very happy to be working with ATB Sales. We think that they are a strong and strategic partner for us and we are sure that this collaboration will be very powerful for our brands."
The new operation will be run by ATB’s new FSA product manager Graham Marcroft. He enthused: “We will be providing industry leading after sales care with unrivalled expert advice spread across our dealer network.
“ATB Sales Ltd is passionate about the brands it works with and I am looking forward to the challenges of driving FSA forward in the UK market.”