Personal trainer Matt Hart created the Torq fitness bar and energy drink in 2002. Torq products scored highly in magazine taste and performance tests throughout 2003.
Chris Giles of the The Cycle Division said:
"We are very pleased to be associated with such a product, not only for its quality but also because of its infancy. It is a young brand and we are a young company. We are both keen and interested in steady and secure growth."