PxPixel
Jim Walker reborn as i-ride - BikeBiz

Jim Walker reborn as i-ride

Distributor rebrands to trade to bring identity in line with consumer face in time for Core
Author:
Publish date:
iride.jpg

Jim Walker, distributor of Fulcrum, Eddy Merckx, De Rosa among others, has become i-ride.

The firm has been using the i-ride name for consumers for some time and the change will bring trade marketing in-line with consumer marketing campaigns.

The re-named distributor will be exhibiting at Core under the new i-ride.co.uk moniker, with fresh brands joining in time for the show.

Managing director Paul Butler explained the reasoning behind the name change: “The fusing of the consumer and trade communications under one easily recognisable name will allow consumers to be directed to i-ride stockists and make converting sales through retailers as simple as possible.”

Jim Walker websites and email addresses will continue to work alongside www.i-ride.co.uk, www.i-rideb2b.co.uk and info@i-ride.co.uk.

i-ride.co.uk will be the trading name for the firm and payments and transactions will be accepted to either name.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018