Jim Walker reborn as i-ride

Distributor rebrands to trade to bring identity in line with consumer face in time for Core
Author:
Publish date:
iride.jpg

Jim Walker, distributor of Fulcrum, Eddy Merckx, De Rosa among others, has become i-ride.

The firm has been using the i-ride name for consumers for some time and the change will bring trade marketing in-line with consumer marketing campaigns.

The re-named distributor will be exhibiting at Core under the new i-ride.co.uk moniker, with fresh brands joining in time for the show.

Managing director Paul Butler explained the reasoning behind the name change: “The fusing of the consumer and trade communications under one easily recognisable name will allow consumers to be directed to i-ride stockists and make converting sales through retailers as simple as possible.”

Jim Walker websites and email addresses will continue to work alongside www.i-ride.co.uk, www.i-rideb2b.co.uk and info@i-ride.co.uk.

i-ride.co.uk will be the trading name for the firm and payments and transactions will be accepted to either name.

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019