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July new product round up - BikeBiz

July new product round up

A selection of the gear landing with distributors and direct to retail brands in the next month or so
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Wilier Stella
ATB Sales: +441424 753566

Wilier has revealed its first women’s specific road bike in the Stella – a build modelled on the best-selling Izoard XP.
Race-ready and affordable at £1,599, the bike is decked out with Shimano Taigra and FSA components and is ideal for sportive and road race use. Adding comfort to the build, the seatstays are shaped to absorb vibrations from the road and a women’s specific San Marco Milano saddle and compact handlebars should only add to the comfort. Customised cranks and brakes are also specced on the build.
The Stella benefits from an outer layer of unidirectional carbon fibre, while its proprietary fork is designed and contoured specifically to enhance the bike’s handling. The carbon monocoque frame utilises the same award-winning tube shapes and geometry that has made the Izoard a best seller worldwide over the past few years.
ATB Sales distribute Wilier Bikes in the UK and are contactable on 01424 753566. The Stella will be stocked in sizes extra small, small and medium.

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Wahoo RFLKT cycle computer
Direct: kevin@wahoofitness.com

The debate on whether smartphones will soon make cycle computers superfluous to requirements rages on, but Wahoo Fitness may have come up with a solution of sorts.
The Atlanta firm has created a computer that links via Bluetooth to the cyclist’s iPhone and thus is able to control the phone via the handlebar mounted device. This, beyond being able to control cycling and fitness apps, opens up the potential for those who ride with headphones in to manage their music from the handlebar, all while monitoring their speed, distance, cadence, heart rate and much more.
Chip Hawkins of Wahoo Fitness says of his device: “RFLKT is the perfect solution for app loving, data junkie cyclists that shy away from mounting their pricy phone to the stem or handlebar.”
Available to retailers now, the £119.99 RFLKT device is powered by a single coin cell battery and weighs just two ounces, making it compete on weight with other market-leading devices.

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Superfeet footbeds
Direct: 0131 344 7980

Created specifically for ‘tight fitting footwear’, or cycling shoes, SuperFeet’s Yellow insole is designed with comfort and cadence in mind.
The Yellow adopts a wider forefoot to offer a better coverage, while a ramped heel assists the fit further. Toward the toes you’ll find a diamond venting cutout that should assist the venting found on most good cycling shoes.
Crucially, a moderately deep cup provides an optimum fit and maximum support for the foot’s natural padding to provide foot stability, support and shock absorption.
Part of Superfeet’s ‘Trim-to-Fit’ collection, the Yellow is designed to replace the existing insole within footwear and can be easily trimmed to suit the user's shoe size. Yellow is available in sizes 13.5-15 (Superfeet sizes A-G) with a retail price of £35.

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Teko Socks
Direct: www.tekosocks.co.uk

You may not have heard of Teko before, but the label could soon be known to your customers, having just become the headline sponsor of the Big Ben Nevis Triathlon, to take place near Fort William.
With firm eco-credentials, Teko use a number of choice recycled materials, as you’d expect from a performance cycling sock. A feature of Teko’s M3rino.XC and Sin3rgi socks is that they stay odour-free for a minimum of five days. The yarn resists odour so effectively that it even smells fresh after being worn during rigorous exercise.
You’ll find a number of comfort features such as anatomically designed heel pockets and seamless toes. Perhaps uniquely, Teko provides a lifetime guarantee on its products, guaranteeing the manufacturing quality.

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Sole footbeds
Direct: 02031371610

Footbed specialists Sole are looking to make inroads into the cycling business and are calling on cycle retailers to get in touch.
Targetted at the performance cyclist, as well as those looking to become more comfortable in the saddle, Sole’s footbeds get the thumbs up from mountain bike and cyclocross racer Nick Craig, who says the product is even suitable for his high arch.
The product is both heat moldable via a quick spin in the oven, or they can be bedded in through wear. The footbeds, thanks to their custom fit, cancel out the compensatory pronation of the shinbone and knee, which can rotate and cause discomfort and sometimes deeper health issues. By stabilising the feet and ankles properly, the footbeds align the legs to create a more efficient pedal stroke, increasing endurance while transferring more power to the pedals. A properly supported arch and heel cup increase plantar pressure, which will also reduce any pain and swelling. A proper bike fit is recommended by sole to maximise the results.

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Magura Elect fork
Zyro: 01845 521700

Magura has revealed an electronic fork, dubbed the eLect, that senses the terrain, metre-by-metre, and adjusts accordingly.
A ‘3D-acceleration sensor’ system, which weighs in at 15 grams lighter than the former top-end mechanical ‘Dynamic Lock Out’, controls the fork. The rider can flick between manual and automatic modes via a handlebar mounted wireless remote.
The eLect can be calibrated – this allows the rider to specify the tilt angle, which the system will then use to automatically lock or unlock. Though intended for cross country, one of the system highlights is the ability to detect free-fall – this opens the previously locked fork to allow for a soft landing which will then automatically relock depending on the tilt angle.
The eLect is adapted and matched for use with all Magura TS 8 R and TS6 forks. The wireless remote has been designed to fit directly to all Magura MT and HS brake clamps, but it is possible to fit with any model if used in conjunction with an additional clamp.
The fork’s lithium-ion battery, which has a cycle of 40 hours in automatic mode and 60 hours in manual mode, recharges via a micro USB-port.

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A Lake District Grand Tour
Cordee: 01455 611185

Published this month, Cordee now has stock of Mike Carden’s A Lake District Grand Tour, which as the title suggests is a tour guide to the popular cycling destination.
Having already written books on other territories around the UK, Carden has turned his attention to his own locality, covering every mountain pass and documenting the best scenic routes.
The £8.99 softback includes detailed mapping and carefully recounts the area’s best locations to sample Cumberland Sausage, Cumbrian ale, as well as highly rated tea rooms along route. You’ll also find details of the best hotels and inns in which to stay, as well as QR links to Google maps within each route’s chapter.
The chapters cover Brockhole, Hawkshead, Coniston, Cartmel, Kendal, Shap, Haweswater, Penrith, Ullswater, Langdale, Grasmere, Skiddaw, Cockermouth, Buttermere, Borrowdale, Wadale, Ravenglass, Millom and Eskdale and many more favourites from the region.

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Fulcrum Racing Speed 35mm
i-Ride: 01444 243000

Fulcrum has added to its range of high-performance Racing Speed wheelsets with a 35mm depth pair, to sit alongside its 50mm wheelset. To maintain the stiffness, Fulcrum’s engineers didn’t simply reduce the depth of the 50mm, instead working from the ground up on the carbon layup to develop a rim to rival the stiffness of the higher profile counterparts.
The result, says Fulcrum, is no loss of power loss via lateral or vertical flex, a lower aerodynamic resistance, increased stability in cross winds – and all for 1,230 grams per wheelset.
The engineers also wanted to up the braking performance a notch, tailoring specific brake pads to work with Fulcrum’s carbon rims. The outcome of this research produced the new 3Diamant surface treatment which, using advanced machinery and state of the art diamond tipped precision tools, eliminates imperfections caused by non-homogenous resin deposits and allows the brake pad to work directly atop specially woven carbon fibres.

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