July new product round up

This month, after a light Muesli breakfast, we’re out on a Roam with SRAM, FSA, Endura and Diamondback
Publish date:

SRAM Roam 30/40 wheels
Via: Fisher Outdoor – 01727 798345 / Raleigh – 01773 532600

Boosting its off-road catalogue, SRAM has introduced the Roam 30 and 40 wheelsets in 26, 27.5 and 29-inch.
The Roam category is designed to sit between the lighter use XC-oriented Rise series and rough and ready Rail wheels. Thanks to a new hub design, the bladed spokes are all the same length, making it n ice and simple to find spares. Customers will find the same aysmetric 21mm wide profile as you’ll found on the higher priced Roam 50 wheels.

The differences between the 30 and 40 are largely subtle details such as the 40s being welded, while the 30s are sleeved to reduce production costs. The hub rolls on smooth large diameter Speedball bearings, with the 30 carrying two pawls and the 40 having four, as well as 26 and 52 engagement points, respectively.

Prices per pair are £378 for the 30 and £529 for the 40. Front and rear wheels are available to buy separately.

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Diamondback Octane & Impression
Raleigh – 01773 532600

New to Raleigh’s youth line up are Diamondback’s Octane 20-inch and Impression 24-inch mountain bikes.
Built around a lightweight aluminium frame, the geometry and finishing kit are tailored to the rider’s dimensions, with customised colour-matched Diamondback saddles a particular highlight. Both carry a Suntour suspension fork, alloy Promax V-brakes, combined with Shimano gears, to produce four great looking bikes, offering both boys and girls versions.

Product manager Jason Boness said: “We’re introducing these new bikes to bring a sophisticated adult look to our junior category.

“The Octane and Impression are ‘grown-down’ versions of the adult Diamondback bikes in our range, so they’re just like adult bikes but designed on a smaller frame. There’s a growing number of children looking to ride a serious bike and we feel that we’ve nailed it with these.”

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Endura Singletrack Helmet
Direct to retail – 01506 497749

Further building on the helmet line now within its catalogue, Endura has added the Singletrack lid.

Having listened to feedback from both retail and end-users, Endura has revised the fit over the previous generation’s Snype helmet, eliminating all pressure points. Further to that, the adjustment system has been refined, with the addition of three internal vertical adjusters recessed into the mold to give a snug, 360-degree fit.

The Singletrack also improves on its predecessor by adding a faster-wicking antibacterial padding, which is slightly thicker too for improved comfort. Spare padding is also included in the box, as is an insect net.
Three sizes are now available from Endura and retailers can take stock of blue, green orange and black colours, all retailing at £69.99.

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FSA Powertouch tape
Windwave – 02392 505320

Bar tape is more or less all the same, right? Well FSA may beg to differ, having just launched its Powertouch handlebar tape, as seen on the bikes of pro-tour teams such as Lampre-Merida, Belkin Pro Cycling, Androni Giocattoli, MTN Qubeka, 3M, Astana Continental, Bretagne Séché and Nippo-De Rosa.

FSA believes that its tape is one for all weathers, boasting to be the grippiest on the market in all conditions. We’ve not tried it, but all those professionals can’t be wrong, can they?

Your customer can choose among a variety of colors including black, white, red, blue, yellow and green. FSA have also included a special ultra-resistant FSA adhesive, specific for woven material.

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Moma Muesli
Direct to retail – 0208 6927979

Those of us with strict training regimes have to watch what we eat, so we’re told, anyway. So for those that are committed to their training goals, Moma has come up with a breakfast Muesli that is low in fat, high in fibre and full of taste.

Available to be sold in packs of four, the slow-energy release breakfast comes in wild berry, strawberry and banana flavours, each of which is crammed full of jumbo oats soaked in apple juice and mixed with low-fat Somerset yogurt and more actual real fruit.

Moma are interested in hearing from independent sports retailers interested in adding something a little different to their nutrition stocks. A pack of four retails at £2.99.

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