Justin Stevenson is a veteran bike designer, having spent seven years with Raleigh, four with Dawes and four with Saracen.
The 38-year old from Loughborough now joins Whyte Bikes, the British mountain bike brand owned by ATB Sales.
He said: “I have been passionate about mountain biking since I was a lad and I am really excited about spending some serious time with an E-120.”
Ross Patterson of ATB Sales said: “It’s great to have Justin with us. He joins us at an exciting time for the brand. We’ve invested heavily in innovating and developing and having someone of Justin’s calibre on the team will help us achieve even more.”
The '09 product line-up from Whyte will be revealed at a dealer roadshow in September.