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Key brands set for Interbike return - BikeBiz

Key brands set for Interbike return

Giant, Felt, GT, Colnago, Fox and Chris King back on board
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North America's largest trade show, Interbike, will welcome back a number of big name brands in September, with the likes of Giant, GT, Felt and many others rejoining the ranks.

“It’s great to see companies like Giant, Felt and others coming back to the show,” said Pat Hus, vice president of Interbike. “It says we’re doing something right and that the show is once again bringing real value and ROI to its exhibitors and our attendees. At the end of the day, that’s always been our goal. The added investments we’ve made in the show have brought a ton of energy back and it’s only going to get better from here on out.”

The show is currently sold out n the main floor, with companies who have not submitted contracts now joining a waiting list. There are over 1,200 brands exhibiting at the show and an audience of over 25,000 is expected to attend.

Companies can, however, still gain access to the show by exhibiting at OutDoor Demo and in the newly created Paddock at Interbike area. The new area is located adjacent to the main hall in the parking lot at Mandalay Bay and will contain numerous key exhibitors, an extensive test track, food court and beer garden.

Felt’s director of marketing, Doug Martin, said of the brand's return: "We felt like we needed to be back on the Interbike floor this fall for a number of reasons,” said Martin. “In addition to a 2014 line-up we consider to be our best ever, we have several all-new product platforms we will be introducing at the show. By having a presence at both OutDoor Demo and the Interbike expo hall--especially with the newly added consumer day--we can be confident that we will reach as many of our customers as possible."

The Accell Group will now have the single largest booth at the show with more than 10,000 square feet of space in its newly designed campus of brands, and several others have increased their footprints as well including Easton Bell Sports, Opus, Norco and Poc.

Retailers will find some new brands at OutDoor Demo this year, including Niner, Alpinestars, Poc and more. Electric bike manufacturers ProdecoTech and Solex will also exhibit at the demo for the first time to allow retailers to test their latest wares and answer questions.

www.interbike.com

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