Kickstarted saddlebag goes live

Bridge Street Saddlebag – a hit on Kickstarter - is now available consumer-direct. Designer seeks trade orders.
Publish date:

The Bridge Street Saddlebag, which received 300 pledges of cash support on the crowd-funding website Kickstarter in 2013, is now available to all.

Bridge Street Designs director Jonathan Ward said the bag "combines the best aspects of traditional large capacity saddlebags with a host of innovative features, including an integrated polymer frame to improve stability and prevent sway; a convenient quick release bracket for instant, secure mounting; and an adjustable closure system that accommodates widely varying loads."

He added:

“We knew we had a great product, but we needed money to put it into production, and a way of finding out whether there was the real demand. Kickstarter gave us a way to achieve both those objectives.”

The month-long campaign on Kickstarter reached its initial funding target in four days and went on to raise almost £17,000, five times its original goal.

The Bridge Street Saddlebag is manufactured at a workshop in Warwickshire countryside.

“It has been a thrilling few months getting the bag into full scale production, and the reception from our Kickstarter backers has been really enthusiastic, with several coming back to order extra bags in different sizes and colours,” said Ward. 

Ward told he's eager to hook up with the trade:

"I’m definitely interested in looking for retail partners, but up until now the focus has been getting the product up and running."

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