Kieran Frend has joined the award winning Madison and Sportline marketing team as press officer after a seven year full-time professional road racing career.
Frend, most recently of An Post-Chain Reaction has raced all over world, including spending a year in France and two in Belgium. He started racing mountain bikes and after his first podium as a junior went on to develop his career on the road.
He will work across all brands in Madison and Sportline’s portfolio.
Kellie Parsons, marketing director at Madison and Sportline, said: “It is great to have Kieran on board. He started towards the end of October and is already doing a great job as the principle point of contact for specialist media. He has a wealth of industry and product knowledge gained from years racing professionally and time working at specialist retailers, which will be invaluable in his new role.”
Frend added: “I’m delighted to be at Madison and Sportline and experience the industry from a different perspective. After a number of years racing full-time it’s quite a step change for me but one that’s just as challenging and enjoyable as racing, just in a different way. Madison and Sportline represent some of the most exciting brands in the industry and I’m looking forward to what is set to be a busy 2015.”