At PressCamp in Deer Valley Resort, Utah, Australian locks-and-lights brand Knog is showing editors the latest Blinder LED lights as well as prototype product that won't be available until next year. Also in the Knog condo is a floorstanding POP unit that holds Knog lights on one side and locks on the other. The stand incorporates an iPad-type device which the consumer can swipe to learn more about a line.
The tablet can screen videos, and provide spinnable product information. It's also wifi-enabled and Knog can beam new data to the device via the internet. Knog can also capture information on which products and product colours are viewed the most, useful for the company's onward product development.
The POP stands - to be produced in a number of sizes, from counter-top to floor-standing - will be provided to dealers which order a stand full of product. The POP stands will be available in September.