The ISPO award is given to the best new international sports brand. Knog was judged the best of 130 entries from nineteen countries,
ISPO is the largest European sports and outdoor show, and is held in Germany both in summer and winter each year.
Knog was founded by Hugo Davidson and Malcolm McKechnie in 2003. Knog exports to 26 counties and has 60+60 products, ranging from cycle lights, mitts, shoes, luggage, and apparel.