Kona aims to expand brand awareness across Europe with new PR role - BikeBiz

Kona aims to expand brand awareness across Europe with new PR role

Russell Carty is to leave Paligap, the UK distributor of Kona, and work from Kona's European base in Monaco. He is to become Director of European Media Relations.
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Jimbo Holmstrom, the chief of Kona Europe, said:

"Kona Europe has become a strong supplier in most of the markets and, with Russ's help, we will now expand our media relations and continue to increase our brand awareness across Europe."

Carty said: "How do you say Spread the Groove in Finnish?"

His new role starts November 1st and he will be based at Kona Europe, 14 Bus rue, 98000, Honore Labande Monaco. Hewill continue his role as team manager for the Kona Clarks Factory Team.

Tel: 00 377 979 71860

Email: russ@konaworld.com

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