At The Cycle '08, Kool Stop is inviting dealers to enter a competition to win six pairs of their favoured brake pad, every year for five years.
A cylinder full of single brake pads will be on display, with the objective of getting dealers to guess how many pads are inside. The top three closest guesses will receive the top prize. Ten consolation prizes of six sets of brake pads will be sent to runners up.
Visit stand B5 and fill out an entry form for a shot at the prize. Attendants will also be able to see Kool Stop's range for 2009, discuss product and open accounts with the brand.
Sonja van der Laan of Kool Stop said: "We did this last year at Eurobike, Bike Motion and EICMA and as it was great for attracting people to the brand."