BikeBiz Bicycle and cycling retail news
Interbike industry consultant Lance Camisasca was recently named Individual Advocate of the Year by Bicycle Retailer and Industry News.
Now in its eighth year, the BRAINy Individual Advocacy Award recognizes individuals within the cycling industry who champion cycle advocates.
According to industry members, Camisasca has been a consistent supporter of all the national bike advocacy groups and has created a variety of successful fundraising projects in support of groups like Bikes Belong, the League of American Bicyclists and IMBA.
He also recently helped broker a new 10-year alliance between Nielsen Business Media and Bikes Belong that will substantially increase Interbike’s investment in important advocacy programs such as Safe Routes to School and Bike Friendly Communities.
Camisasca said: "I am proud to have been a part of increasing Interbike’s monetary and in-kind advocacy efforts over the years, even when budgeting was tough."
While Camisasca is no longer the show director for Interbike, he is still very involved in the strategy and management of the expo as an industry consultant.
