Lance stars in auto ads

Paying a reported $12m, the New Jersey based Subaru will be using Lance Armstrong as its advertising spokesman for the next four years. TV ads will appear from tomorrow on US cable channels and print ads start at the end of May in mags such as People, Newsweek, Sports Illustrated, and Time.
Author:
Publish date:

Subaru is owned by Fuji Heavy Industries Ltd. of Japan.

"Lance Armstrong is a perfect fit for Subaru," said Fred Adcock, executive vice president of Subaru of America, as reported in the Austin Business Journal,

"He's a rugged individualist. He's authentic and passionate about what he believes. He's engineered like no other to perform like no other. And, like Subaru, Lance is driven by an indomitable spirit. He is driven by what's inside."

And this is Subaru's new tagline: Driven By What's Inside.

Featured Jobs

frog bikes promo

R&D Manager

Frog Bikes I Ascot I Salary: £22k-£26k (depending on qualification and experience) I Date Published Tuesday 6th November 2018

jc cook bike promo

Mechanic/Sales Assistant

JC Cook I Grimsby/Scunthorpe I Salary: 20k Plus Commission I Date Published Tuesday 16th October 2018