Lance to ride Saracen - BikeBiz

Lance to ride Saracen

Lance McDermott, that is. The dirt jump rider is the first signing for the relaunched brand, acquired by Madison earlier in 2009
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The 2008 Nissan Qashqai competition winner has signed a three year deal with Saracen. He's to ride the new Saracen Amplitude alu and cromo bikes, as well as working with the Saracen design team to develop a signature range.

Madison CEO Dominic Langan said: “Lancee is the ideal ambassador for the brand in the dirt jump category. We have some great looking bikes and strong consumer and retailer demand for the brand but competition success at an international level will further enhance the image and reputation of the brand.

"We have great aspirations for Saracen and you can expect more professional riders joining the team in the future.”

McDermott said: “The bikes from Saracen ride amazing; so easy to ride, with low BB and short top tube. The Amplitude line up cannot be faulted and as I have said to lots of friends and riders that have asked me my true opinion on the bikes, I can honestly say, you won’t have to change a thing!"

Madison is seeking distributors and retailers for Saracen outside the UK. The brand was created in 1987.

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