Land Rover license moves to 2x2 Ltd. - BikeBiz

Land Rover license moves to 2x2 Ltd.

"Unlike Ultimate Products, the previous license holder, 2x2 are solely a bicycle trade company run by people who have spent the last 20 years in the industry and who will be focusing on delivering a great product and great service to not only the UK trade but also into Europe and beyond," said 2x2's sales director, Scott Hillyard.
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2x2 Ltd is based in Tamworth, Staffordshire. The new company started selling Land Rover bikes yesterday.

Scott Hillyard, formerly of Ultimate Cycles, formed 2x2 Ltd. to take on the Land Rover brand. He, and other former Falcon staffers, worked on the Land Rover line for Ultimate Cycles, an offshoot of a kitchenware specialist.

The company will also be running with an own-label business:

"We service numerous own-label customers, many of which have been with us for a number of years, the most high profile being the Revolution range for Edinburgh Bicycle Co-op and will continue to develop this alongside the long-term Land Rover project," said Hillyard.

The 2006 range of Land Rover product which was launched at the joint Land Rover/Kona/Felt dealer road shows in October 2005 is now available ex-stock.

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