Lapierre announces UK distribution deal

Distribution will begin at the end of August alongside Eurobike launch
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Lapierre has announced that it has signed a distribution agreement in the UK with
Hotlines Europe. The deal kicks off with the 2008 range that will be launched at
the end of August at the Eurobike show in Germany.

The Lapierre range includes a line of mountain and road bikes that use T3 carbon and full power suspension technologies as well as optimized suspension technology on the rear shocks. Each bike is assembled in France, where in factory testing also takes place.

Lapierre is distributed in Europe, Asia and North America. Hotlines has been a leading supplier of mountain bike brands in the UK for the past 15 years.

“We welcome Lapierre into our stable of brands and we are 100 per cent confident that the sheer quality and the advanced technical aspects of Lapierre products will be a great benefit to any independent bike dealer in the United Kingdom.” said Illy Anastasi, general manager for Hotlines Europe.

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