For a limited time the London Cycle Campaign is offering bike shops a 50 per cent discount when a retailer buys ten or more memberships (£16).
The campaigning organisation is pitching the offer as a way to incentivise customers to buy top of the range bikes with free LCC membership.
A spokesman said: "A bike is not just for Christmas! Give your customers these cycling benefits all year round:
• Free third party cycle insurance
• Free legal advice
• Great deals on cycle theft insurance
• London Cyclist bi-monthly magazine
• Weekly e-newsletter.
• All containing the latest cycling news and trends
Support for campaigns
Membership subscriptions finance our vital work, the more members we have, the louder our voice."
The offer is valid until December 31st and the bundles can be bought by calling the LCC's membership team on 020 7234 9310.