LeMond bags US distribution rights for Time USA

LeMond Innovations LLC has acquired the exclusive distribution rights for TIME bicycle products in the USA
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LeMond Innovations LLC has acquired the exclusive distribution rights for TIME bicycle products in the USA. This agreement was reached with TIME Sport International of France and allows the company of three-time Tour de France winner Greg LeMond to distribute the 26-year-old French company’s complete line of carbon frames, forks, stems, handlebars and clipless pedals in the USA.

Recently, LeMond also announced a limited-edition run of commemorative frames as a tribute to the 100th Tour de France, LeMond’s Tour victories in 1986, `89 and `90, and his longstanding relationship with TIME's chief carbon engineer, Jean Marc Gueugneaud, who built all three of LeMond's Tour-winning bikes under the TVT banner, including the bike with which he won the 1989 world championships in Chambery, France, making LeMond the first American bicycle company to win the Tour. These frames have been officially launched at Interbike.

“With an in-house team of industrial designers and engineers, we’re also in the process of designing and developing a whole line of LeMond bikes with various vendors, some of which will be on the market by Spring 2014, with the whole line targeted for August 2014 availability,” Greg LeMond said.

“I’ve been close to (TIME founder) Roland Cattin since the beginning,” LeMond said. “When Roland founded TIME in 1987 I immediately began using their pedals because I knew a good thing when I saw it. I remained on TIME pedals until my retirement in 1994, after winning two more Tours. TIME pedals have won the Tour de France on 10 occasions and their reputation is incredible. Their 20-year history producing carbon fiber frames and forks is unparalleled in the bike industry, and I’m excited to take the reigns here in the USA.”

Cattin agreed. “Greg has always been a technological visionary, and his reputation has never been at a higher point than now. Working alongside him has been a joy, and his enthusiasm for cycling and design is addictive. My team of manufacturing experts and I look forward to a strong working relationship with Greg and his team.”

In 1992, Gueugneaud joined TIME Sport International, known primarily for its clipless pedals. The French company diversified into the field of carbon composite frames.

TIME’s carbon manufacturing process is carried out in their French factory in Lyon. 

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