Let's convert the masses! - BikeBiz

Let's convert the masses!

Top-end suppliers wanted for cross-part ad campaign to boost biking
Publish date:

We need to reach outside of our industry and advertise to the masses. Id support a trade-wide advertising campaign. When we get a product mentioned in a newspaper the number of calls we get is amazing. Bikes are such amazingly high-tech things nowadays and are fantastic value for money, we need to be getting that message across to the unconverted.

This is the view of a highly placed bod within one of the best-selling top-end bike brands. His company isnt a member of the BA.

Who are they? he says, jokingly. What do they do? Why dont they organise a trade-wide advertising campaign? I dont want to go to meetings and yak, I want to see genuine action.

There are too many specialist mountain bike magazines. We make sure we only advertise in the best ones, the rest should go to the wall. But whats really needed is pro-cycling adverts in Sunday newspapers and the like. Id be willing to stump up cash for that but wed need others to join us.

If other top-end suppliers are interested in forming a co-operative advertising campaign wed be willing to act as honest broker. Might not the first task be to approach the BA and see whether they would take over the middleman role instead? If top-end suppliers saw the BA championing such a campaign maybe more would become members?

Top-end suppliers who want to put their names in the ring for a pooled ad campaign should email publishing@bike.biz.co.uk

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018