London bike ‘tube map’ wins Ordnance Survey award

London Cycle Map Campaign gets 'improving transport in Britain' prize
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The London Cycle Map Campaign has been picked out as one of the six winners of the Ordnance Survey-run GeoVation Challenge 2011.

The Challenge is themed ‘How can we improve transport in Britain?’ and received over 150 entries. The announcement was made following a March ‘semi-final’ and a showcase final held on May 4th at the OS’ head quarters in Southampton, where nine entrants were pared down to six winners.

The London Cycle Map Campaign is led by Cycle Lifestyle and is backing a single ‘London Cycle Map’ for the capital for use by all. The Campaign aims to mirror Harry Beck’s 1931 tube map, widely hailed as simplifying London’s muddled underground lines.

Cycle Lifestyle’s Ben Irvine said: “In view of our GeoVation success, Simon Parker and I are particularly pleased that his proposal has been spotlighted and supported by such a respected mapping organisation as Ordnance Survey.

“They’ve been around since the 1700s and are one of the world’s largest producers of maps, as well as being the national mapping organisation for Britain; so it is a huge honour that they have named Simon’s London Cycle Map (pictured below), with its groundbreaking ‘compass colour system’, as an innovation that would ‘improve transport in Britain’ in the 21st century.

“We are enormously grateful to the judges for their support and feedback. We’d also like to thank the people who organised the event – especially Viv Alexander and GeoVation founder Chris Parker.”

Cycle Lifestyle has a petition supporting the ‘London Cycle Map’ vision, more details of which can be found here.

Edinburgh recently gained its own ‘Inner Tube Map’ earlier this year.

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