Lourí has secured a new exclusive distribution partnership with Zeta Trading in Japan, following the launch of its brand in 2018.
Handmade in the UK, Lourí produces a range of straps to enable riders to go packless whilst out on the trails.
It already has distribution in the UK and Slovakia as well as independent retailers worldwide.
Hiroaki Yamada, owner of Zeta Trading, said: “Having met the owners of Lourí, Siân and Thomas at the NEC show in 2018 I was really pleased to be able to progress with our relationship.
“Lourí represents quality, handmade British products which I know will be popular amongst the Japanese Market.
“Although only a young company Lourí has shown impressive growth in its initial launch period and I am really excited to see future products within their portfolio.”
Siân Dibley, Lourí owner, added: “Zeta Trading is a perfect fit for our brand. It has been a real pleasure working with them to establish this relationship.
“With over 500 shops in their network this is a great opportunity to grow the reach of our British made products.”