The new position has been prompted due to the company’s continued growth in the cyclemarket

Lyon has appointed Scot Easter as cycle sales representative for its North, Scotland and Ireland territories.

He joins the company after having worked as the Northern bike rep for Scott Sports for four years, with prior experience as brand manager for Felt Bicycles at Saddleback.

The new position has been prompted due to the company’s continued growth in the cycle market, with a portfolio including Ortlieb luggage, Bombtrack bikes, Tubus racks, Hydrapak and Julbo eyewear.

Frank Bennett, sales and marketing director at Lyon Equipment said: “Our existing retail partners know that working with Lyon Equipment is like having a virtual stockroom.

“We hold stock in depth, ready for next-day delivery, which gives retailers a tremendous extra resource, and of course helps financial performance.

“Our success is also fueled by us keeping business simple, without overburdening buy-ins or terms.

“Our intention is to build our cycle-related service and product offering further, and Scot’s appointment reflects this.”

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