Madison 2011 Bike Launch announced

Distribution centre open to trade visitors from September 14th to 16th
Publish date:
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Cervelo, Ridgeback, Commencal, Genesis and Saracen's 2011 lines will debut in the UK at Madison's Milton Keynes distribution centre this month and all retail partners are invited.

From September 14th, through to the 16th, the Madison showrooms will be open from 9.30am until 5pm each day.

Of particular interest to roadie retailers, Cervelo's R5ca will be on show and highlights just how busy the research and development team has been.

The R5ca showcases the new BBright bottom bracket system, which is said to take a frame's stiffness-to-weight balance to new levels. In a similar vein, the all-new tapered head tube and fork steerer produces the right blend of stiffness, strength, and weight.

Ridgeback's hybrid range now spans 15 models covering £280 to £700. Meanwhile, new folding, touring, kids and mountain bikes join the range.

Madison Distribution Centre :
74 Alston Drive, Bradwell Abbey, Milton Keynes, Buckinghamshire,
MK13 9HA

If you would like to attend this event, please email Jon Hargreaves on

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