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Madison Genesis targets (very) young pros with new balance bike - BikeBiz

Madison Genesis targets (very) young pros with new balance bike

Has your child been dreaming of going pro?
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Has your child been dreaming of going pro? Madison Genesis may well have exactly what they want for Christmas with the Scoot – now available in team colours in the UK.

The bike, which is aimed at children between three and six years old, is the first in a new Madison Genesis capsule collection of bicycles to be made available to buy for members of the public.

It features lightweight alloy frame for children to learn to balance as quickly as possible. Weighing a total of 5.2kg, the bike has an easily adjustable seat, vee rubber semi-slick tyres and a limited lifetime warranty.

In addition to the Scoot, the Genesis Delta 10 is also now available in a Madison Genesis colourway.

Marketing director at Madison Genesis Kellie Parsons commented: “We’ve wanted to create a Madison Genesis capsule collection of Genesis bikes for some time, so we are extremely excited to be kicking this off with the Scoot and Delta 10. The team has developed a real identity for itself over the years, so we hope fans of the team are just as excited as us. Not only is it a great way of supporting the guys, the bikes look fantastic and are super limited edition, so riders will have something truly unique.”

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