Thanks to a new deal making Stealth the official nutrition partner for the Madison Genesis team, rider feedback will be channelled into future ranges from the nutrition brand.
Stealth's energy gels, protein and hydration powders will be used throughout the season by the athletes. The partnership is, the brand said, "further proof that it is a company that manufactures high quality nutritional products for athletes at the top of their sport".
Dave Povall, Madison Genesis team manager, said: “We are thrilled to have Stealth as our nutrition supplier. The riders put their bodies through hell at training camps and during race season. It is vital that our preparation and nutrition is optimised throughout the year to perform at our very best – and that’s exactly what the Stealth range provides us.”
Tim Lawson, founder and CEO at Stealth, added: “I was lucky enough to race on the same team as some of the Madison Genesis riders as they took their formative steps into the professional ranks and know many of the guys from years of racing. It was wonderful to catch up with them and the other riders on a recent training camp in Majorca.
“It is clear that Roger and Dave make a formidable management team that is sure to bring the best out of their riders. Stealth Secret-Training is excited to support the team’s sports nutrition and race day personal care needs throughout the racing season, and use their valuable feedback to further develop the product ranges.”