The UCI Mountain Bike & Trials World Championships kicked off today at Fort William, Scotland. The event runs through until Sunday September 9th.
Madison is inviting bike shop account holders to attend in order to "cheer our riders home."
Email Matt Rushton (firstname.lastname@example.org) stating the days you will be attending and your Madison account number and you'll get entrance to the site free of charge. On Friday, Saturday and Sunday hospitality has been arranged at the Red Bull stand.
"Come see us at the Madison marquee – you won’t miss us, we’ve got something of a Madison Village going on right near the main entrance with Commençal, DT Swiss, the Animal Commençal Team, Animal and Red Bull nearby - and we’ll give you VIP access passes to the Red Bull Hospitality zone," promised Rushton.
"With fantastic chances for home success coming from Madison sponsored riders including our very own Animal Commençal team of Dan, Gee and Rachel Atherton, Ben Reid spearheading the Irish challenge and veteran Oli Beckingsale, the crowds are expected to be massive with a great festival atmosphere."